Introducing The Lake District Dairy Co. Quark – Dairy’s new ‘Guilt-Free’ everyday cooking ingredient

UK Launch Supported by TV’s The Fabulous Baker Brothers

02 MAY 2013
Summary
Introducing The Lake District Dairy Co. Quark – a naturally fat free dairy ingredient, that’s set to add a new range of culinary options for health conscious consumers nationwide. Launching nationally this week in a variety of flavours; Original, Lemon, and Vanilla - The Lake District Dairy Co. British Quark offers itself as a truly versatile dairy ingredient that is great for cooking, mixing and baking.

Introducing The Lake District Dairy Co. Quark – a naturally fat free dairy ingredient, that’s set to add a new range of culinary options for health conscious consumers nationwide. 

Launching nationally this week in a variety of flavours; Original, Lemon, and Vanilla - The Lake District Dairy Co. British Quark offers itself as a truly versatile dairy ingredient that is great for cooking, mixing and baking. 

With its smooth, creamy texture, this spoonable soft cheese is ideal for blending beautifully with other ingredients as well as substituting into both sweet and savoury meals as a tasty healthy alternative to the likes of cream cheese, crème fraiche, mascarpone, ricotta, Greek yogurt, fromage frais, double cream and even soured cream.

This natural ‘wonder ingredient’ is packed with impressive nutritional credentials - high in protein, naturally fat free and low in salt and sugar.  In fact, it is so striking in its health credentials that those who examine its packaging will quickly notice that The Lake District Dairy Co. Original Quark scores ‘all green’ on its on-pack GDAs (Guideline Daily Amounts). 

When used in desserts like cheese cake instead of cream cheese, naturally fat-free The Lake District Dairy Co. Quark noticeably lowers the fat and calorie content of the dish, making an after dinner indulgence more guilt free (e.g. a The Lake District Dairy Co. Quark strawberry cheesecake has only 292 calories per 339g serving, that’s 180 calories less than with cream cheese).  

The Lake District Dairy Co. Quark adds smooth, creamy richness without the extra calories in savoury dishes too and, works particularly well with pasta, or in a fish pie instead of using more traditional ingredients like cream or soft cheese.

Making meals Fabulous

As The Lake District Dairy Co. Quark launches in shop aisles nationwide, TV’s The Fabulous Baker Brothers will be helping educate and inspire the nation about this delicious and versatile ingredient. They have created a selection of easy to follow, inspirational ‘family-friendly’ sweet and savoury recipes that will feature on the upcoming The Lake District Dairy Co. Quark website (launching early May 2013 – LakeDistrictQuark.co.uk).

Fabulous Baker Brother Tom Herbert says: “Quark's an ingredient that's been hiding for too long, which is a shame because it’s so versatile, tasty and healthy. Quark's a great fridge staple, something you can use for loads of cooking occasions. The British Quark made by The Lake District Dairy Co that we’ve been using is also lusciously smooth and creamy, making it easy to use and mix into dishes and pretty irresistible.”

His brother Henry adds: “There are so many easy everyday family meals that Quark is great for.  And the fact that by using it, families can make their meals healthier, that will appeal to people -especially as we all become a bit more health conscious.  Both Tom and I are always advocates of wholesome home-cooked food, but if there are products out there like Quark that can make them healthier, but still tasty, then that’s always a good thing.”

Fiona Hunter, an independent nutritionist, says: “Using Quark in everyday cooking or baking is a simple way to help make family meals more nutritious and healthier WITHOUT having to sacrifice on flavour.  It’s one of the few ingredients that scores well across the board on the GDA health wheel and still tastes great.

“It also typically has just a fifth of the calories of cream cheese and around twice the protein of low fat yogurt*, making it a natural choice to swap into a recipe to help make it better for you and your family.”

Available now, The Lake District Dairy Co. Quark can be found in the chilled goods dairy cabinets of supermarkets nationwide. ‘Made by British dairy farmers’**, The Lake District Dairy Co. Quark comes in three tasty, all-natural, varieties:

The Lake District Dairy Co. – Naturally Fat-Free Original Quark 

(RRP £1.25 per 250g pot)

A naturally fat free dairy ingredient that has a deliciously subtle and smooth taste and spoonable creamy texture which is perfect for cooking, baking and mixing.

The Lake District Dairy Co. Quark contains NO preservatives or artificial flavours.

Nutrition (per 30g serving):

19kcals, 0.9g Sugar, 0.1g Fat, Trace: Saturates, Trace: Salt

The Lake District Dairy Co. – Naturally Fat-Free Vanilla Quark

(RRP £1.35 per 250g pot)

Sweet and smooth, this vanilla flavoured British Quark is ideal as a naturally fat free dessert topping, baking ingredient or even eaten straight from the pot.

The Lake District Dairy Co. Quark contains NO preservatives or artificial flavours.

Nutrition (per 30g serving):

29kcals, 3.7g Sugar, 0.1g Fat, Trace: Saturates, Trace: Salt

The Lake District Dairy Co. – Naturally Fat-Free Lemon Quark

(RRP £1.35 per 250g pot)

Zingy and silky, this naturally flavoured British Quark has a fresh citrus taste that vitalises the pallet and adds a new dimension to almost any recipe.

The Lake District Dairy Co. Quark contains NO preservatives or artificial flavours.

Nutrition (per 30g serving):

23kcals, 2.3g Sugar, 0.1g Fat, Trace: Saturates, Trace: Salt

 

For more information about quark, cooking tips and advice, as well as a host of family favourite recipes*** - including those prepared by The Fabulous Baker Bothers - visit LakeDistrictQuark.co.uk.

-ends-

For further press information, images or recipes please contact:

Clarion Communications / LakeDistrict@ClarionComms.co.uk/ 020 7479 0910

Ellie Keene / EKeene@ClarionComms.co.uk/ 020 7343 3108

Niall Hughes / NHughes@ClarionComms.co.uk/ 020 7343 3228

About The Fabulous Baker Brothers

  • Tom and Henry Herbert - The Fabulous Baker Brothers - are fifth generation bakers with a passion for food in all its forms
  • Tom is a talented master baker whose famous Hobbs House Bakery sits just next door to his younger brother Henry's butchery
  • Together the young brothers work side by side making the amazing bread and delicious meaty accompaniments and fillings that have made their businesses so successful
  • The Fabulous Baker Brothers have released cookery books and fronted TV cooking shows

About Fiona Hunter

  • Fiona has a BSc (Hons) Nutrition and a postgraduate diploma in Dietetics. She began her career working as a dietitian in the NHS before joining Good Housekeeping Magazine where she worked for 10 years
  • For the last 15 years Fiona has worked as an independent nutrition consultant, writer and broadcaster.  Her opinions and work have appeared in many publications, including national newspapers and magazines, as well as on TV and radio

About The Lake District Dairy Co. (formerly The Lake District Cheese Co.)

  • The Lake District brand was first launched in 2008 and is part of First Milk stable of dairy brands
  • The brand is currently the No:3 brand in block cheddar valued at £71.9m (52 w/e March 13 Kantar WorldPanel), and over the last 4 – 5 years, it has expanded its cheddar range to include a number of variants and formats
  • This year will see the launch of The Lake District Dairy Co. Quark, the first in a line of new product developments in the pipeline for the Lake District Dairy Co. brand in 2013.

About First Milk

  • First Milk is the UK's only major dairy company 100% owned by British dairy farmers
  • As a business with a passion for innovation and sustainability, it is constantly seeking fresh ways of working with partners across the supply chain to drive pioneering solutions to industry challenges
  • This has been supported through the recent acquisition of added value businesses, by rapid progress on launching new products and securing new customers in the UK and international markets
  • For further information on First Milk, please visit www.firstmilk.co.uk or follow the company on Twitter @first_milk and YouTube www.youtube.co.uk/firstmilk1
  • A copy of First Milk's sustainability report is also available to download via its website - www.firstmilk.co.uk/sustainability/

 

Quotes
"Quark's an ingredient that's been hiding for too long, which is a shame because it’s so versatile, tasty and healthy. Quark's a great fridge staple, something you can use for loads of cooking occasions. The British Quark made by The Lake District Dairy Co that we’ve been using is also lusciously smooth and creamy, making it easy to use and mix into dishes and pretty irresistible." Fabulous Baker Brother Tom Herbert
"There are so many easy everyday family meals that Quark is great for. And the fact that by using it, families can make their meals healthier, that will appeal to people -especially as we all become a bit more health conscious. Both Tom and I are always advocates of wholesome home-cooked food, but if there are products out there like Quark that can make them healthier, but still tasty, then that’s always a good thing." Fabulous Baker Brother Henry Herbert
"Using Quark in everyday cooking or baking is a simple way to help make family meals more nutritious and healthier WITHOUT having to sacrifice on flavour. It’s one of the few ingredients that scores well across the board on the GDA health wheel and still tastes great. It also typically has just a fifth of the calories of cream cheese and around twice the protein of low fat yogurt*, making it a natural choice to swap into a recipe to help make it better for you and your family." Nutritionist Fiona Hunter
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